Georgia-based Farm Rich is revving up its engines with Unadilla, Ga., native David Ragan for September's premier short track scene at the Richmond (Va.) International Raceway for the Federated Auto Parts 400 NASCAR Sprint Cup Series Race.
The Sept. 7 NASCAR Sprint Cup Series Race is the second time this season Farm Rich has served as the primary sponsor of Ragan and his No. 34 Ford. In May 2013, the frozen snacks and appetizers brand teamed up with him at Talladega for the Aaron's 499 race weekend, where Ragan won his second Sprint Cup victory in an exhilarating 1-2 finish for Front Row Motorsports.
"After David's incredible race at Talladega, we're especially excited to partner with him and the No. 34 team again," said Shannon Gilreath, senior brand manager for Farm Rich. "Not only is he a great driver, but he's also a great guy who our consumers relate to as part of Farm Rich's wholesome, family brand."
For the Sept. 7 race, Farm Rich has extended the partnership to include The Kroger Co. (NYSE: KR). Kroger will be included on the No. 34 car as well as host Farm Rich product demonstrations at more than 650 stores nationwide on race day. Ragan will also make a special appearance at the Kroger store located at 9351 Atlee Road in Mechanicsville, Va., on Thursday, Sept. 5, from 5:30 to 6:30 p.m. to greet fans and sign autographs.
"Farm Rich fans are huge supporters of NASCAR so this is an ideal sponsorship for us," Gilreath added. "We're hoping to see David and the Farm Rich No. 34 car in another victory lap, but either way, we'll all be cheering for him in September."
Ragan holds three career top-five finishes at Richmond International Raceway, with a best result of third place.
"We're happy to welcome Farm Rich back to the No. 34 car in Richmond," said Bob Jenkins, Front Row Motorsports team owner. "NASCAR has, for years, established itself as a leading platform for companies to build their brands with fans who are savvy, brand-loyal consumers. We think this is a great fit for Farm Rich."
Comments from Farm Rich team driver David Ragan on returning to Richmond:
"It's great to have Farm Rich back on our car for Richmond. They went with us to Victory Lane in Talladega for Front Row Motorsports' first win, so they hold a very unique place in our team's history. That's a special day that none of us will ever forget and we're glad they were with us for that big moment."
"My dad was a racer and racing is definitely something that continues to bring the Ragan family together to this day. It was a huge moment to celebrate my win at Talladega with my family in victory lane. I'm glad to be back in the No. 34 Farm Rich Ford for Richmond."
"Richmond is a cool track, and a fun track to race on, and a place where we can do well. We had a top-20 finish in the spring race, which was a pretty good night for us. And I think we can go back and do even better. We learned some things that we can take back and get to work in our favor and get us a top-10 or top-15 finish for Farm Rich."
"NASCAR is a great place for Farm Rich to be. It's a family-oriented sport and Farm Rich products are great for families and the perfect snack during a race. Jacquelyn and I don't have kids yet, but we enjoy their products just for the two of us, and we've heard from a lot of our fans who like them, too."